Your Time and Social Media
“Social media” is defined by Wikipedia as “media for social interaction, using highly accessible and scalable publishing techniques.” In laymen’s terms, social media helps people connect online. In popular usage, the term “social media” typically refers to social networking and sharing sites, including the following:
• Blogs
• Forums
• Image/Photo-Sharing Sites
• Video-Sharing Sites
• Twitter
• MySpace
• Facebook
• Linkedin
It has become the battle cry of the new Internet revolution that businesses MUST be involved in social media to succeed online. This includes realtors and their business. But with new social media outlets emerging and others going in and out of favor at an ever increasing pace, it can be hard to keep up. And many realtors find it a real challenge to know where to invest their time and how to leverage social media effectively. Many frazzled real estate business owners are asking themselves and others the following questions:
• What social media outlets are best for my niche?
• How much time do I need to spend online to be successful?
• I’m so busy working IN my business – how am I going to Tweet, blog, and spend hours on LinkedIn too?
• Do people really care whether or not I’m on Facebook?
Sure, managing your social media efforts can seem frustrating and overwhelming at first glance. But fortunately, you don’t have to invest hours and hours posting tweets about what you ate for breakfast, or uploading videos of your cat to YouTube. In fact, you better skip those things.
Instead, approach social media with a plan, and focus on providing and sharing useful information while also interacting with your fans, friends, and followers. If you do that, social media can be an effective and even fun part of your marketing mix.
In fact, if you approach social media marketing with the right goals, tools, and strategies, you won’t have to spend more than 30 to 60 minutes a day in order to reap great benefits.
Author Bio: VA Certified and passionate about helping entrepreneurs succeed. As President and Owner of VA Contact, Lori Isachsen works directly with real estate professionals for over 5 years coupled with 25 years business experience in management, administration, accounting and computers in both the public and non-profit sectors. My clients enjoy the advantage and benefits of gaining their time to focus where they want to. Lori is skilled and highly proficient in organization, attention to detail, maintaining deadlines, establishing systems and strategic planning. Our goal is to listen to you and what you need in your business through communication and client satisfaction.
Copyright © 2011 Would you like to republish this article? You are free to do so as long as you include a link back to the full post, attributing the author, Lori Isachsen.
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