10 Ways to Effective Interpersonal Communication Skills
The 21st century seems one poised to be the communication century, where the old ways fall by the way side, as true communication goes further and further toward building bridges between people, and greases the skids in the business world between coworkers, clients and managers in ways that would seem impossible even a generation ago. Don’t be left behind. Here are 10 effective ways to build your interpersonal communication skills and stay ahead of the game.
#1 – CONDUCT THE DIFFICULT CONVERSATION
Shying away from necessary conflict for the sake of avoiding confrontation is a big hindrance to forging meaningful communication. Through practice you will learn the best ways to conduct the difficult conversations that need to be done.
#2 – BREVITY IS BETTER
A good and proper economy of phrasing goes a long way toward earning good will from those you wish to communicate with. Get to the points you wish to make quickly, do not waste others’ time and mental energy on pointless “filler” conversation, and people will appreciate you.
#3 – MAKE YOUR FEEDBACK COUNT
Often, the most important communication skill is learning to make the most of the small windows offered for you to give constructive feedback on something. Make the most of these opportunities.
#4 – RECEIVE FEEDBACK GRACEFULLY
Likewise, a crucial skill to effective interpersonal communication is learning how to take criticism and feedback in stride, and to never take it personally. Feedback is a great way to learn what you need to focus on to perform better. Cherish the opportunity.
#5 – MIND YOUR HYGIENE
One of the first things people notice about you is your hygiene habits. Bathe regularly, keep a neat and tidy appearance, and mind all aspects of your personal grooming habits. It makes no sense to allow something so easy to control to derail your attempts at communication.
#6 – DRESS FOR SUCCESS
Also, dress properly for every occasion. There is no excuse to ever be “under dressed” as it will only allow other the excuse to not take you seriously.
#7 – LEARN TO SELF-ASSESS
An honest self-critique can be the most useful ability in building interpersonal communication skills that you have at your disposal. Learn how to evaluate your strengths and weaknesses.
#8 – LISTEN WITH YOUR EYES
Look for the numerous non-verbal cues that will clue you in to what the other person is trying to convey to you in conversation. Pick up on the eye contact, the posture and the body language to hear the hidden conversation at play in every interaction.
#9 – DO YOUR PREP WORK
Always be prepared for any conversation, but never fear not having a particular fact handy. It is much better to admit ignorance than to make something up.
#10 – SILENCE CAN SOMETIMES BE GOLDEN
Learning when not to speak in a conversation can be a incredibly useful skill that allows the other person room to say what they need to. Challenge yourself to be silent the next time you feel urged to argue and you’ll instantly build more effective communication skills.
Article Source : 10 Ways to Effective Interpersonal Communication Skills : ArticleBase
Joshua Uebergang -
About the Author:
Read more articles for free to help your interpersonal communication skills and sign-up to my free effective communication skills eNewsletter at towerofpower.com.au/free/
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5 Tips to Writing an Engaging Headline
The success of marketing copy such as brochures, ads, and press releases depends on the headline—or in the case of an email, the subject line. It needs to grab the reader and compel him or her to take action by reading the brochure or opening the email.
It’s your first hurdle, and it’s a big one.
The headline needs to speak to a pain the reader has or something the reader wants—now. Arousing curiosity is a good tactic. Appealing to strong emotions grabs the attention of the reader and hits him or her on a basic, gut level.
Following are a few ideas to show you how to write your next powerful headline.
Benefits, benefits, benefits.
Create a headline from your main benefit. What will your product do for customers? Get to the point, and show them what they get.
Try a brain dump.
Don’t worry about a great headline yet—get your thoughts down. Add to the benefits. Remember the pain you’re trying to ease. Think about the 5Ws and an H: who, what, where, when, why, and how. Can you use any of those words in your headline? Write five or ten options out, and play with them.
Don’t be too clever.
A little cuteness makes people laugh and helps them remember your product, but too much sounds insincere. People can spot phonies a mile away. Remember, while they don’t care about you, they need to feel they can trust you before they buy.
No false promises.
Misleading promises or incorrect information is always a no-no. You don’t want to appear untrustworthy. One person who doesn’t trust you can suddenly become 10, 20, or more.
Keep it short and sweet.
If your headline is too long, try taking out words or groups of words, and see if it still flows. You probably won’t get a perfect wording on your first try. Take out words like that, really, and just. Use short words and action verbs wherever you can. Make the customer feel as if you are addressing him directly. Speak in the second person—you, not we.
Finally, when you think you have a good headline, let it sit for at least 8 hours. When you go back to it, you’ll see it with fresh eyes. You’ll be amazed at what will come to mind, and you’ll know when it’s ready to go. If you take the time, you’ll surprise yourself at how well you do.
Discover simple marketing strategies to attract and convert prospects. My bimonthly ezine, Sumer’s Secrets is packed with tips on how to improve your web copy, promote your website, and market your brand. Sign up and receive a FREE report on creating web copy that will increase sales and site traffic.
Article Source : 5 Tips to Writing an Engaging Headline : ArticleBase
Michelle Salater -
About the Author:
Michelle Salater is an award-winning writer and president of Sumèr, LLC, a company which specializes in web copy writing, SEO copywriting, and the promotion and marketing of websites after they launch. As an avid business blogger, Michelle has grown her marketing blog, Copy Doodle, to be a powerful lead generation and client education tool, and frequently guest blogs and lectures on blogging. In 2009, Michelle won the Charleston Business Journal’s Forty under 40 award for her business and community leadership.
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As a realtor having a real estate buisness means doing large volumes of advertising and marketing. One of my strategies as a real estate assist is having handy lists. Compiling a list of headlines for listings, self promotions and your email marketing will reduce the time you spend when your actually need to sit down and create them. When you get an idea for a good headline, type it on an easy to access word document or just dictate them to yourself on your phone to write down on a sheet of paper that is specifically for this. Believe me, I use my handy list every day.
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Time Bandits And Productivity Saboteurs – Identifying And Managing Them
Today’s working environments are riddled with interruptions and distractions. Just when we get focused on one task, a new e-mail arrives, the phone rings, or someone stops by and off we go on a new tangent. Later, when we return to the original task, we need to get back up to speed before we can make any progress. The net result is lost time and greater anxiety.
Unfortunately, interruptions or distractions are a part of the workplace. Consequently, we must understand the nature of each to better manage them.
Dissecting Time Bandits
Productivity saboteurs originate from one of three sources – You, Them, and It. Let’s examine the role of each source in diminishing our productivity.
You. The most insidious time bandit is yourself. We each allow, even create, distractions that reduce our productivity and cause our workloads to pile up even higher. A classic example of this is flitting from task to task or place to place during the day. The act of just “touching” your work is a distraction you create rather than actually doing anything substantive on any one task. For example,does this sound familiar? You’ve got to get a task completed, but you find yourself incessantly checking your e-mail Inbox, your Twitter account or your Facebook updates. Nothing is getting done, but there’s a whole bunch of activity going on! The most productive way to manage this type of self-inflicted distraction is to sit quietly in front of the work you need to do. Yes, just sit there. Quietly …maybe with a blank screen or pen and paper in front of you. Let your mind settle down and allow yourself to think just about what it is you need to get done. Resist the urge to dart off to some other perceived exigency. As your brain settles down and begins to focus on the task at hand, you’ll discover the path to completion for this project.
Them. Everyone in your workplace is a potential time bandit. Without warning, these folks can pounce on you, delivering up huge interruptions. Some of these interruptions are substantive – they actually require your assistance. However, many of them are unnecessary and do nothing but cause you to veer away from your well-intended and productive efforts. Moreover, keeping an “open door” and managing by “walking around” are highly lauded management practices that must be considered when seeking to manage unnecessary interruptions for fear of communicating an unwanted message – leave me alone! The best tact is to divide your time physically between periods when interruptions are “acceptable” and periods when they’re not. Thus, during “acceptable” periods, make yourself available via the open door, etc. When the interruption occurs, quickly determine its priority and manage accordingly – deal with it right now, schedule time with the interrupter (in the future) to deal with the issue, or stand up (to indicate closure) and accept any physical manifestation of the interruption and place it in the Inbox for future consideration. Conversely, during “unacceptable” periods, make yourself unavailable via a closed door (with or without a note on the door asking not be disturbed) or simply by leaving – go to a place where you’re unlikely to be found such as a conference room or empty office.
It. The “it” to which I refer is most often technology. We are bombarded by various interruptions and easy-to-access distractions via modern technology. For example, take new message alerts! “You’ve got mail” became the banner of the Internet age. Today, busy workers deal with tens, if not hundreds, of e-mails every day, with a corresponding “Ping” and screen flash every time a new one arrives. What’s the point of knowing every time “You’ve got mail”!? If it’s so darn important, why aren’t you calling me or coming to see me? You get my point. The same goes with the onslaught of social media – updates to Twitter and Facebook and their progeny are bombarding us with largely unexamined and generally unimportant information. The best way to handle this particular productivity saboteur is to take command of the technology and drive it, instead of being driven by it. Specifically, turn off all new message/update alerts and visit each technology source as often as necessary to remain in control of the information being delivered via that channel. Thus, you can turn off your new e-mail alert and check it every 20 to 30 minutes to make sure you’re remaining responsive. With social media, check it on your breaks – they’re “social” by definition, so treat them as such!
Doing What You Can With What You Have
In short, interruptions and distractions can never be eliminated from our days. In fact, some matters are truly urgent and require an interruption. However, if you realize that these emergencies are in the great minority of events and construct mechanisms to efficiently attend to the rest of the productivity saboteurs that come at you during the day, you’ll find that your focus goes up and, along with it, your productivity and sense of accomplishment!
By: By: Paul H. Burton
Paul works with clients who believe individual performance drives organizational success. As the creator of the QuietSpacing productivity method, he is a frequent speaker and recognized expert on getting things done. Paul works with individuals, groups and organizations to create more productive working environments via high-content keynote addresses, interactive training seminars, and one-on-one coaching sessions. You can learn more about Paul’s work and subscribe to his complimentary newsletter – Six Minutes to Success – at www.quietspacing.com.
Article Source : Time Bandits And Productivity Saboteurs – Identifying And Managing Them : ArticleDashboard
Let go and your real estate business will grow! Contact us today to find out how a Virtual Real Estate Assistant can be that support for you.
Open House Ad That Didn’t Happen
by Lori Isachsen
You know when you have that nagging feeling you forgot to do something? Well, mine hit me at 4:00 in the morning.
“Oh my gosh! I never received the advertising proof for my client’s open house this weekend”.
How could I have missed this? I emailed the ad, like I always do to the newspaper rep and bcc’d my client. Plus I put a confirmation of email delivery. I was sure I got that at least. Maybe they just didn’t send the proof for some reason.
Can’t sleep now, I think I just may have screwed up. I get out of bed, wait for my computer to boot up and went right to my email ‘sent items’ folder. There it was and “OH NO!!” That horrifying feeling started coming over me as I looked at the email message and realized that I sent it to my client AND DIDN’T SEND IT TO THE NEWSPAPER. The confirmation did come but I didn’t open it and read it.
Now, I know, I have missed the deadline for the newspaper publication as it will be out today. To top it off, I didn’t have a proof ad reminder set up in my scheduler. It’s my way of making sure I cover everything off for advertising.
How could I have let this happen? I recall, in my mind, what was I doing when I typed this ad and why I didn’t follow through on my process. Just as I completed the ad and was filling out who was to get the email, I was distracted by a phone. Dealing with the phone call, at the same time, completing the recipient names on the email (both recipient names start with the same letter and appear in my list one right after the other). It all made sense now. I didn’t use the proper order for my recipients.
Once I clicked ‘send email’, I completely forgot to set up my reminder and moved on with the issues that I needed to deal with from the phone call.
Now I have to fess up and somehow make things right with my client. I forward an email to the newspaper rep, making a last ditch effort to see if somehow, someway I can still get the ad in. Then I send my client a text message advising what I had done and my sincere apologies, so it can all be handled first thing in the morning. Yes, all at 4:00am. I’m not one to let things carry on.
There’s nothing more I can do now but go back to bed and deal with the fall out tomorrow. I’m upset and frustrated with myself because not only have I just let down my real estate client but also their seller, which is a direct reflection of the realtors service. One little mistake has impacted many.
When I awoke again to face the music and call my client, to my pleasant surprise, I had a text message from my client “Oh well…stuff happens”. What a trooper! So understanding and great to work for!
The advertising rep asked me to call her right away, which I did. She called the realtor already via phone, (she is a super rep) and offered to put an ad in, just not in the normal Open House section. My client declined. The rep just wanted to know if I actually sent her an email at 4:00am and couldn’t believe that my clients were this important to me.
I’m proud to work with my clients and gain much gratification in not making mistakes, still from time to time, I do. All the organization, reminders, processes that are in place, are not perfect. Nevertheless, things happen and do, it’s how we cope with these challenges and mistakes.
Real estate assistants are human too, we can make errors, we do get overwhelmed and distracted. It’s just nice to know that when things do go wrong our clients are supportive enough to get past it.
I hope this has helped you in some way and please share your comments and experiences.
Author Bio: VA Certified and passionate about helping entrepreneurs succeed. As President and Owner of VA Contact, Lori Isachsen works directly with real estate professionals for over 5 years coupled with 25 years business experience in management, administration, accounting and computers in both the public and non-profit sectors. My clients enjoy the advantage and benefits of gaining their time to focus where they want to. Lori is skilled and highly proficient in organization, attention to detail, maintaining deadlines, establishing systems and strategic planning. Our goal is to listen to you and what you need in your business through communication and client satisfaction.
Copyright © 2010 Would you like to republish this article? You are free to do so as long as you include a link back to the full post, attributing the author, Lori Isachsen
8 Ways To Make Your Ads More Effective
I don’t know everything and if I have learned one thing about doing business on the Internet it is that the more you learn the more you don’t know. However, I have been doing business on the Internet since 1999 and I’ve managed to carve out a successful enterprise for myself with several profit streams. The largest percentage of my marketing and promotional efforts has been conducted through one simple method-Ezine Advertising.
Learn How to Run a Successful Article Marketing Campaign, inside http://www.TopArticleSubmission.com/
I don’t know everything and if I have learned one thing about doing business on the Internet it is that the more you learn the more you don’t know. However, I have been doing business on the Internet since 1999 and I’ve managed to carve out a successful enterprise for myself with several profit streams. The largest percentage of my marketing and promotional efforts has been conducted through one simple method-Ezine Advertising.
These are the 8 important lessons I’ve learned regarding Ezine Advertising and Marketing Success:
A common mistake many advertisers make is to attempt to do too much, or rather sell too much, in one ad. Sure you have lots of great products but you can’t sell them all in a few lines-at least not individually. Instead focus on the benefit your customer can achieve from all your products and promote that! People are much more likely to click on a link that BENEFITS them than a link that promises to sell them something.
For example, “Help your child reach their maximum potential” instead of “Try our many reading, writing, math, shapes and colors programs”
More importantly, tell the customer “what your product or service is going to do for him.”
It is important that you identify your Unique Selling Proposition before you begin your advertising program. This will determine which Ezines (or markets) you target as well as what you should include in your ad copy. Who will be interested in your product and why? What benefits does your product offer them?
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Don’t go for the sale in your ad! You are at a disadvantage because you can’t list all your products’ wonderful benefits in the space allowed. Also, there is only a small percentage of any Ezine audience that is ready to buy your product at the exact moment they view your ad. Yes, maybe they should be, but most people today live in the moment and if this isn’t the time they want to buy then they aren’t going to buy, end of story.
Article Source : 8 Ways To Make Your Ads More Effective -marcom writer : ArticleBase
Suhana Smith -
About the Author:
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5 Ways To Improve Your Adsense Earnings
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
Here are some 5 proven ways on how best to improve your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links.
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They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.
3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.
4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.
5. Try to automate the insertion of your
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Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.
Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring. If others have done it, there is nothing wrong trying it out for yourself.
Article Source : 5 Ways To Improve Your Adsense Earnings -fiction writing article : ArticleBase
Suhana Smith -
About the Author:
Top Article Submission High-Quality Back Links Robots Software completely Automation With http://www.TopArticleSubmission.com And Unlimited Free Pack Of Private label Article Only At http://www.Free-Plr-Article.com Not Only That Get 200$, 150$, 150$ Adwords Coupons Only at http://www.AdwordsExposed.com
It’s Time to Give It Up!
Time-sapping administrative tasks are a distraction for any real estate professional. But when you’re accustomed to doing the work yourself or think that no one else can do something as well as you can, it’s often hard to delegate.
“Only I have the extra, special, super skills to do this task”
“By the time I teach someone else how to do it, I may as well have done it myself!”
While these are valid reasoning’s, don’t let these barriers hold you back from greater success. Get rid of the idea that you’re the only person who can do anything right. Other people have skills that you don’t have.
Most realtors fail to realize that you must focus on results in order to reach the next level.
You need to be aware of the fact that as a professional real estate agent you just don’t have one job. When you are doing too much by yourself, or you’re spending hours working on a large number of different projects, this is a sign that you will need to begin delegating tasks to an assistant.
Here are 5 Key Tips that will help you get over those barriers and take a well-planned and logical approach to delegation:
1) Figure out what needs to be delegated – Choose tasks that you tend to drag out because you don’t enjoy doing. These tasks that are stressing you out are only sabotaging your chances of personal and professional advancement.
2) Be picky when choosing the correct person – It may take time, but by having thorough discussions about your expectations and the other person’s ability, will allow you to make a good decision about who you choose to assist and support you.
3) Provide Clear Instructions – Having clear documentation outlines the details of the work and provides all of the necessary information that is important. But don’t leave it at that. Once everything has been reviewed take time to answer any questions that may arise. An experienced and trained assistant will guide you through this process.
4) Follow the work and provide feedback – When you have found help don’t simply write them off and forget about them. Follow up to ensure its being done correctly and to your specifications. This will allow you to monitor the work and provide feedback for improvements.
5) Keep checking on what needs to be delegated – Business responsibilities change, so your delegation needs will also change. Regularly check what you have coming in and who you are delegating it to in order to determine if you need to outsource more work. This will help you anticipate any changes as they occur.
It is difficult to excel at multiple things simultaneously.
Your time is valuable! With delegating, you can enjoy more time and flexibility to focus on bigger responsibilities such as planning and strategizing, coming up with new ideas, pursing business prospects and ultimately allowing you to focus on the bigger picture.
Let go and your real estate business will grow! Contact us today to find out how a Virtual Real Estate Assistant can be that support for you.
Share your comments with us!
Author Bio: VA Certified and passionate about helping entrepreneurs succeed. As President and Owner of VA Contact, Lori Isachsen works directly with real estate professionals for over 5 years coupled with 25 years business experience in management, administration, accounting and computers in both the public and non-profit sectors. My clients enjoy the advantage and benefits of gaining their time to focus where they want to. Lori is skilled and highly proficient in organization, attention to detail, maintaining deadlines, establishing systems and strategic planning. Our goal is to listen to you and what you need in your business through communication and client satisfaction.
Copyright © 2010 Would you like to republish this article? You are free to do so as long as you include a link back to the full post, attributing the author, Lori Isachsen
Why Categorize Your Contacts
Every contact database, whether you use Outlook, Top Producer, IXACT Contact or others, has a feature called Contact Type or Category.
Working with many Realtors, this seems to be an area, with management of their database, that either gets over used, never used or is just plain used incorrectly. I’ve seen many contact database systems set up with so many categories or types that they become too confusing or categories have the same meaning. Having a process on managing how a contact is set up, right at the very beginning, will save loads of time down the road.
This feature is used to easily view and manage the way you interact with the contacts that you set up within your database. When doing mass emails, letters or postcards on the fly to specific contacts, the category or contact type will make it easier and faster.
Here are a few tips on how to organize your contact categories or types.
1) Make a list of the types of contacts that you associate with, right now, in your real estate business.
(These can be your buyers, sellers, prospects, active listings, other Realtors, Realtor referrals, banks, lawyers, business associates, personal, etc.)
2) Think of the different types of marketing that you do or may want to do in the future. Information you will send to your various categorized contacts.
(Will you send a monthly newsletter or possibly schedule weekly emails of your new listings or sending out yearly Christmas cards)
3) Determine if you need to separate the names on your list into more defined categories based on how often you need to access their information AND if it is necessary to market to them.
(For example, do you need a category for lawyers because you frequently contact them for transactions. Or maybe you may combine a category for banks and mortgage companies. Possibly put insurance companies, home stagers, management companies into your business associates)
You can always refine your contacts as you need or as you grow your real estate business. The one thing to keep in mind is that it does not have to be complex and confusing to use your contact categories or types. Keep it simple!
Contact us if you would like to know more about how you can get help with your contact database management.
Please share your comments!
Author Bio: VA Certified and passionate about helping entrepreneurs succeed. As President and Owner of VA Contact, Lori Isachsen works directly with real estate professionals for over 5 years coupled with 25 years business experience in management, administration, accounting and computers in both the public and non-profit sectors. My clients enjoy the advantage and benefits of gaining their time to focus where they want to. Lori is skilled and highly proficient in organization, attention to detail, maintaining deadlines, establishing systems and strategic planning. Our goal is to listen to you and what you need in your real estate business through communication and client satisfaction.
Copyright © 2010 Would you like to republish this article? You are free to do so as long as you include a link back to the full post, attributing the author, Lori Isachsen
Ready for a Massive Leap Forward?
Running your real estate business without a contact management system will create a massive amount of work later down the road. That is, when you decide that it’s finally time to ‘get on it’. As realtors, in a busy time of year, this is one area that requires constant attention, which you just might not have time for. Contact management is all about relationship building, which creates the “know you, like you and trust you” factor that leads to repeat clients and referrals.
A Real Estate Assistant provides solutions, supports you in maintaining the database and keeps you moving forward to stay connected all year long with your clients. It’s easy for us, we do it all the time.
Having someone to support you with experience, proficiency and organization can give you a huge stress relief and THAT is important. It’s our job to know how to use it and work with it.
We want you to delegate and share your ideas on what system is best for you. Communicating and working with you during the process and beyond is what you need in your real estate business to be successful with a contact management system.
Don’t let all your hard work with your clients go to waste just because you’ve closed the sale. It needs to go beyond! Top Producing realtors do this and so can you!
Contact us to find out the right solutions for you.
Author Bio: VA Certified and passionate about helping entrepreneurs succeed. As President and Owner of VA Contact, Lori Isachsen works directly with real estate professionals for over 5 years coupled with 25 years business experience in management, administration, accounting and computers in both the public and non-profit sectors. My clients enjoy the advantage and benefits of gaining their time to focus where they want to. Lori is skilled and highly proficient in organization, attention to detail, maintaining deadlines, establishing systems and strategic planning. Our goal is to listen to you and what you need in your business through communication and client satisfaction.
Copyright © 2010 Would you like to republish this article? You are free to do so as long as you include a link back to the full post, attributing the author, Lori Isachsen
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